Toyota Tundra 2014
Toyota Motor Sales
(TMS), U.S.A., Inc., unveiled the redesigned 2014 Toyota Tundra full-size
pickup truck at a press conference at the 2013 Chicago Auto Show.Tundra has
been a quality leader with Toyota's DNA of quality, dependability and
reliability. The industry has recognized Toyota Tundra with a myriad of awards
over the last 12 years, including winning the J.D. Power Vehicle Dependability
Study for seven years running in the Full-Size Pick Up segment. Not resting on
its laurels, the 2014 Tundra will be redesigned, inside and out, representing
the first major change since the launch of the current generation for the 2007
model year.
The redesigned
Toyota Tundra continues to be a truck with true American roots that was once
again engineered by Toyota Technical Center in Ann Arbor, Mich., and its new
look designed by Calty Design Research centers in Newport Beach, Calif., and
Ann Arbor. Finally, Tundra continues to be assembled exclusively at Toyota
Motor Manufacturing, in San Antonio, Texas.
"Toyota prides
itself on listening to its customers and the development of the 2014
American-born Tundra is a perfect example," said Bill Fay, group vice
president and general manager, Toyota Division. "Tundra's new exterior
design and all-new interior were inspired by customer feedback requesting a
more chiseled exterior and refined interior with improved driver ergonomics,
and easy-to-use technology, giving customers more of what they want instead, in
addition to what they need."
The 2014 Toyota
Tundra will have a grade strategy consisting of the hard-working SR,
volume-leading SR5, the well-appointed Limited, and two premium grades:
"Platinum" and the all-new "1794 Edition." The new 1794
Edition is a tribute to the ranch, founded in the year 1794, on which the
Tundra plant is located in San Antonio. Toyota Tundra is offered in three cab
styles, two-door Regular Cab, four-door Double Cab and four-door CrewMax, all
available in 4x2 and 4x4.
Significantly New,
Unique Exterior Designs; Distinct Look for Each Grade
Inside and out,
each grade embodies a specific theme through distinct designs that go beyond
just badging.The Calty design team set out to create a bold and powerful
exterior to embody Toyota Tundra's performance capability. The all-new front
design integrates the hood and grille for a chiseled and modern industrial
image. Designers increased the size of the front fascia and tightened up the
surfaces and character lines to punctuate Tundra's pulling power and wide
stance. The chrome grille has a taller, bolder look visually connecting the
upper intake to the lower bumper. The front lower bumpers are now a three-piece
design, allowing for grade differentiation and less expensive replacement
parts. In addition, the fenders and wheel wells have been squared-off for a
wide and sturdy stance.An all-new bed design helps carry the chiseled character
lines all the way down the profile, leading to a rugged new bed and tail gate,
with an integrated spoiler and "TUNDRA" stamped into the sheet metal,
creating a one-piece forged look. The integrated spoiler in the deck helps with
fuel efficiency, while the tail lamps express a tool-like quality to match the
appearance of the body. Like the front bumper, the rear bumper changes from one
piece to three, for lower replacement costs.
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